SFJALL

Tree Planting

SFJALL was created to connect the adventurers of the world with sunglasses made with them in mind. We want to make a positive impact on the environment and offset any carbon emissions from our operations to help preserve the environment we wholeheartedly love to explore. For every pair of sunglasses purchased, SFJALL funds 5 trees to be planted in Mozambique through our partner SettleUp Earth

Making a positive impact on the world, one tree at a time.

The SFJALL Team has travelled around Europe, Africa and North America.  We are made up of adventurers who love to spend time in the great outdoors. Funding tree planting and supporting rural communities is an initiative our team highly supports, which is why we’ve incorporated it into our product and company. 

More Than Just Tree Planting

Doing our part to preserve the environment for the future

Through our amazing partner SettleUp Earth, we support reforestation of mangrove ecosystems in Mozambique. Ensuring a range of tree species are planted to maintain biodiversity, the mangrove forests also provide protection against coastal erosion, supporting the development of marine ecosystems.

Supporting change & UN Sustainable Development Goals

In addition to planting trees, the ratio of male to female employees was 21:17 in 2019. The hiring of both local men and women helps to address gender inequalities within the region. These positive social and environmental impacts are internationally recognised, meeting 7 of the UN Sustainable Development Goals.

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Why Plant Trees?

Trees are carbon sinks. Forests sequester carbon by capturing carbon dioxide from the atmosphere and transforming it into biomass through photosynthesis. Sequestered carbon is then accumulated in the form of biomass, deadwood, litter and in forest soils. They absorb odors and pollutant gases, such as nitrogen oxides, ammonia, sulfur dioxide and ozone, and filter particulates out of the air by trapping them on their leaves and bark. Trees also contribute to boosting biodiversity as they become a food source and natural habitat for wildlife.

Rain and wind are two primary erosion forces that damage the bare soil. As they fall from heights, drops of rain gain power and momentum which is strong enough to penetrate soil once they hit the ground. On the other hand, if the land is dried out, then wind can do significant damage. Trees break droplets of rain and weaken their strength while roots hold the soil together and protect it from effects of wind.

Employees are paid a living wage for their work, irrespective of their gender or social status. Through our awesome partner SettleUp Earth, we are able to support poverty alleviation efforts half way around the world.